LVCG Chairman David Ciclitira has been travelling through Asia

As my travels in Asia now come to a close, I reflect on a busy few days!

After having visiting the opening of the first Brick Live Kids Café in Seoul I attended the very professional and exciting opening of the BRICKLIVE Jungle Experience in Busan. With part of this event housed in a mini-dome, and with projections rendering the surrounding walls, BRICKLIVE and its accompanying LEGO built animals really came to life! This partnership is only just beginning and so I look forward to seeing the continuation of this journey. After Busan, I visited our partners in Japan who join my excitement in the newest touring and animal themed developments of BRICKLIVE.

For the last leg of my trip I met with our team in China. Now with 15 people, our China base is quickly becoming a hub of energy and development. Whilst here, I attended meetings with the team who are working tirelessly on the upcoming Animal Paradise project; logistics, marketing, promotional activities and the like. Two of the more interesting additions to this project are the merchandise and the focus on education. Both are being developed in-house and the latter is rapidly becoming an integral part of the project with games, education literature, and fully constructed programmes and teaching staff.

Once I return from my busy trip, I will then be taking a short trip to Basel to visit our partners there.  As always, BRICKLIVE is moving upwards and forwards. This is an exciting time for us and our partners.

I travelled to Bangkok specifically to see the Bricklive show which opened on 26 July, to say the three day event was good would be a gross understatement. 

BEC-TERO have surpassed themselves in presenting an excellent show which exceeded my expectations and the huge visitor numbers would confirm the show’s tremendous success. I congratulated BEC-TERO’s CEO Neil Thompson personally during our meeting where we began discussing future shows and projects.

Moving to Seoul I had a successful meeting with Mr Reon Kim during which he told me of his exciting new plans for Brick Live Lite. I also attended the opening at the DDP of the Bricklive Kids’ Café which has truly great content. The opening was well attended by visitors and press alike, you can read my interview with Sisa Journal here.

Tomorrow I travel to Busan to attend the opening of Bricklive BIFF and Jungle Dome for what is set to be a truly great event.

Our content manager Toni Hodges was in Bangkok for the launch of BRICKLIVE Thailand

I am always amazed at the diversity and versatility of BRICKLIVE and BRICKLIVE Bangkok is certainly no different. This week Minh (Project Coordinator based in Vietnam) and I are back in ASEAN for the launch of the first event in Thailand, home of our partners for the region BEC-Tero Entertainment.

Stepping into the venue at midnight on Monday to begin set up, we could already see the production team hard at work hanging banners, laying carpet and preparing for a busy week ahead. Luckily this time the overbearing heat indoors and the incessant mosquitoes from BRICKLIVE Jakarta’s event were absent (see Mark Guest Blog, Jakarta), and we were all just excited to launch the show. Tuesday came and went and, before we knew it, we were hanging the last of the impressive inflatable clouds and we were ready to welcome the thousands of VIPs, Press, lucky invited children and celebrities for the pre-opening on Wednesday. 

Just before the crowds entered the show, we were lucky enough to receive a rare visit from the Managing Director of BEC-Tero who, needless to say, was impressed by the show as a whole and for me cemented the exciting relationship we are building with the partners here in Thailand.

The launch was finally here. Lights, camera, action (literally, my interview comes out Saturday morning on Channel 3) and away we go! The doors opened and the thousands of guests walked through the archway featuring the BRICKLIVE logo and they took their first look at the event. Upon entering visitors are greeted by the landmark models commission especially for the ASEAN Tour, with the 20,000 LEGO brick Tuk Tuk taking front of stage. Then, beginning their journey around BRICKLIVE, they could enjoy BRICKLIVE favourites, but with an added twist! – themed inflatables and archways, a series of exciting LEGO built models, colourful backdrops creating a clear sense of the theme and, for the first time at the ASEAN Tour, a live stage! 

The live stage and the friendly and professional staff working throughout the show is what, I think, really brought BRICKLIVE Bangkok to life. Standing on the side lines, watching the DUPLO challenge (a challenge of building the tallest tower with one hand in 3 minutes, and a bridge challenge) it was truly special to see all the visitors – adults and children in equal- thoroughly entertained by the activities taking place on the stage. There was a real buzz in the air that has definitely continued today (Friday 27th) as the show first opened to the public and, yet again proved how popular BRICKLIVE and LEGO bricks are in this region as thousands of eager visitors came to play, build and create.

Of course shows like this could not take place without the support of sponsors. This is something that has evidently improved for BRICKLIVE over the last few months – from Allianz sponsoring the Warrior Bots feature at BRICKLIVE Basel in April, to Banco Manco at Argentina to name just a few. At Bangkok, BRICKLIVE secured sponsorship with a number of local companies including Bangkok Life (insurance), Channel 3 (TV), MRT (the subway service), Mum and Kids Magazine, Bangkok Post (with a circulation of 70,000 per day), QSNCC (the venue), DKSH (local retailer of LEGO products) Scotch (children’s chocolate milk) and TESCO Lotus. 

The best way to collaborate with a BRICKLIVE event as a sponsor is to integrate with the values of the show and to create fun and exciting activities for the visitor that in turn enables them to enjoy the brand. The three sponsors with booths at the show did just that (TESCO Lotus, Scotch, and Bangkok Life) – they had climbing walls, mini graffiti walls, giveaways and games on their booths and, as part of the live stage content, they conducted questionnaires, gave away free gifts and gave visitors to the opportunity to take a photo with their mascots (Mr Scotch was my favourite).

Judging by the impressive pre-ticket purchases and the walk-in sales achieved today, we are shaping up for a busy weekend ahead. This is testament to the quality of this show and the beginning of a long standing and successful event in this region. We can only go up from here!

Keep an eye on our social media channels for live updates, and local press links.  

Technics zone

Live Stage

Thousands of bricks

Minecraft Zone

Brick Pit

Build competition

Getting ready to open

Local Sponsor TESCO Lotus

Local Sponsor

Retail partner DKSH

BRICKLIVE founder Clive Nørgaard Morton reports from China

It was truly an honour to not only attend, but to officially open the first BRICKLIVE Centre in China. 

Witnessing first hand the great excitement this venture has created in Fulong, The Winter Olympic City, Beijing 2022.

Located at the Four Seasons Hall of Fulong Snow Park, The BRICKLIVE Centre has all the activity of a BRICKLIVE show but is a permanent installation, including teaching areas, build centres, a cafe, live stage, retail shop and STEM interactivity for young fans of this amazing building toy.

Fulong is the closest ski region to Beijing. One million people visit the Fulong region across the summer and that number doubles during the ski season which starts early in October. The BRICKLIVE Centre is strategically placed to act as a crèche for skiing parents and offers a huge level of creativity and safe building fun for all.

The BRICKLIVE Centre follows a snow and Winter Olympics theme spanning across 2500sqm within the Snow Park venue and includes a life-sized LEGO statue of a polar bear, containing over 168,400 bricks. There is also a brick-built Curling arena, a snow-themed brickpit, a Build Zone featuring LEGO Minecraft bricks, a performance stage, various amazing igloos and a LEGO world map for young visitors to leave their mark on the world Olympic map.

The BRICKLIVE Centre is the first activity in China for The Live Company Group Plc. This has been achieved by working closely with our JV Partner, Fortune Access LTD led by Sarah Chong and her very talented professional team based in Beijing. Aside from the exciting opportunity to capitalise on the massive attendance of the forthcoming Winter Olympics, the BRICKLIVE Centre will also act as a hub to bring in professional LEGO builders and teachers, providing master classes and build sessions for the emerging market of LEGO fans. With the new high-speed rail link coming to Fulong direct from downtown Beijing, millions of new LEGO fans will be just an hour away from the BRICKLIVE Centre.

The opening ceremony took place on Wednesday 4th July and was attended by many government officials, members of the Chinese Olympic committee and invited VIPs. Over 100 national press were also in attendance.

The BRICKLIVE Centre in Fulong is a very exciting project and even more so in one of the fastest growing markets for LEGO products. I was so impressed with the quality of the centre and the amount of activities the features visitors get to experience. The Cafe was fun, colourful and well stocked with a great range of healthy eating options as well as some delicious coffee! The layout is designed to create an atmosphere of fun with colourful floor coverings, awesome trees, fabricated houses and igloos all peppered with the most amazing LEGO statues for that important selfie opportunity.

I got to see the new LEGO Bugatti Technic kit for the first time in the retail area. It was fully built and looked stunning in the display area but sadly my luggage back home was too full...but amazing to see in the flesh none the less.

It was also great to see the BRICKLIVE ski-ramps that I originally designed with The ‘LEGO model shop’ in the US. Here the slightly longer versions were all ready for home-made creations to be whooshed down the brick mountain. There are four ramps located around the centre, furthering the fun theme of this centre. BUT by far the most jaw dropping build is the life-sized snow leopard - an absolutely stunning statue and fits so well with China’s stance on conservation and protection of endangered species.

Well, the first BRICKLIVE Centre is my idea of heaven. It combines my two favourite things - snow and LEGO bricks and I can imagine it is going to get very, very busy over the coming three years as the Winter Olympics approaches.

I felt very proud to be part of this great BRICKLIVE brand, and to be treated like a celebrity by everyone I have met over the past few days. The team in Beijing have created something very special and they should feel proud of their hard work and achievements and I cannot wait to come back to China and see the next project.

Watch this space!