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EXPANSION OF NICKELODEON PARTNERSHIP TO INTERNATIONAL MARKETS AND BRICKLIVE ZOO UPDATE

22nd November 2019

Brick model of Chase from PAW Patrol
Chase from the PAW Patrol themed tour

Live Company Group plc (AIM: LVCG) is pleased to announce that it has reached an agreement for the expansion of the territories in which it can produce and exhibit themed tours associated with the Nickelodeon brand, including Nick Jr. as well as an update in respect of the Group’s BRICKLIVE Zoo programme.

NICKELODEON

On 12 June 2019, the Company announced it had secured a partnership with Nickelodeon UK Limited (“Nickelodeon UK”) to produce themed tours associated with Nickelodeon’s properties, including PAW Patrol, Top Wing and Shimmer and Shine throughout the UK, Ireland, the Channel Islands and Isle of Man.

Following successful tours in the UK, the Group’s wholly owned subsidiary, Brick Live International Limited (“BLIL”), has entered into an addendum to the UK agreement with Nickelodeon UK and Viacom International Media Networks (“VIMN”) (the “Agreement”).

Under the terms of the Agreement, the parties have agreed to expand the territories in which the Group can produce and exhibit themed tours associated with the Nickelodeon brand, including Nick Jr., to cover all countries globally (excluding the United States of America, including Puerto Rico). The parties also agreed that Nickelodeon UK’s rights, obligations and liabilities under the UK Agreement shall be novated to VIMN.

The Group will continue to have the rights, through to the end of 2024, to produce and create themed tours associated with certain Nickelodeon and Nick Jr. properties, including, inter alia, PAW Patrol, SpongeBob SquarePants and Top Wing, in return for a royalty fee based on the revenues of the themed tours.

The Group will work with existing and new partners to facilitate the rollout of the Nickelodeon-themed BRICKLIVE tours internationally

VIMN, Nickelodeon UK’s parent company, is a division of Viacom Inc., is home to the leading portfolio of global, multi-platform entertainment brands with channels in over 180 countries and include the iconic brands such as, but not limited to the Nickelodeon, Comedy Central, MTV and the Paramount Network.

Popular kids TV shows

Andy Smith, Deputy Chairman of BRICKLIVE Group said: “We are thrilled to be expanding our IP Programme globally, and we are very excited to be working with Viacom International Media Networks to deliver themed tours of some of their most popular kids TV shows. Our relationship with the Nickelodeon UK team has gone from strength to strength, and I’m very grateful for their input to enable the Group to secure rights to the Nickelodeon brand across additional international markets.

The initial feedback from our customers of the PAW Patrol BRICKLIVE Tour in Blackburn Town Centre this summer has been overwhelmingly positive, so to take that success and expand on a global platform, is transformational for the Group and the BRICKLIVE brand.”

Brick model of Marshall from PAW Patrol
Marshall from the PAW Patrol themed tour

BRICKLIVE ZOO Programme

Building upon the success of the Group’s BRICKLIVE Brickosaurs tour at Marwell Zoo earlier this year, the Company is pleased to announce that its wholly-owned subsidiary, BLIL, has entered into a new two year contract with Marwell Wildlife, UK to provide themed tours that will be exhibited between April and September 2020 and 2021 at Marwell Zoo. The Group is working with Marwell Zoo to develop the concepts for these future tours.

Continuing the success of the Group’s BRICKLIVE Zoo programme, the Group has also signed contracts for themed tours in 2020 with Knowsley Safari, UK and Royal Burgers’ Zoo in the Netherland.

Building upon the success of the Group’s BRICKLIVE Brickosaurs tour at Marwell Zoo earlier this year, the Company is pleased to announce that its wholly-owned subsidiary, BLIL, has entered into a new two year contract with Marwell Wildlife, UK to provide themed tours that will be exhibited between April and September 2020 and 2021 at Marwell Zoo. The Group is working with Marwell Zoo to develop the concepts for these future tours.

The BRICKLIVE Zoo programme continues to go from strength to strength, demonstrating the popularity of our larger themed tours, which provide educational and interactive content that continues to attract existing and new customers to these venues year on year.

The Agreement with VIMN and the continued addition of tours and events for 2020 and beyond, provides the Group with increased forward visibility and gives the Board further confidence in the current market expectations for 2020, which remain unchanged.

David Ciclitira, Chairman LVCG said “I’m delighted to report the continued progress that BRICKLIVE has made since our Super Series events, with a strong pipeline of events already scheduled for 2020.

I’m very excited with the long term global contract with Viacom for Nickelodeon themed tours and this, along with our BRICKLIVE Exhibitions and the BRICKLIVE Zoo programme, will be the cornerstone of the Group going forward.

We now have a network of global partners, which is a key strength of the BRICKLIVE brand, and we expect this to grow further in 2020 and beyond, illustrating the growth and appeal of the Group over the last 24 months.”

Further information on this announcement including is available on our RNS page.

Copyright © Live Company Group plc. Brick Live Group Limited is an independent producer of BRICKLIVETM and is not associated with The LEGO Group. All rights reserved. LEGO® is a trademark of LEGO Juris A/S.

+44 (0) 207 225 2000

For further information contact
Ruth Cunningham

info@livecompanygroup.com