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AGREEMENT TO PRODUCE PADDINGTON BEAR
THEMED BRICKLIVE TOUR

9th March 2020

Paddington Bear presented and built by BRICKLIVE
Peter Rabbit presented and built by BRICKLIVE

Live Company Group plc (AIM: LVCG, “the Company”) is pleased to announce that its wholly owned subsidiary, Brick Live International Limited (“BLI”), has entered into an agreement with The Copyrights Group Limited, to produce a touring interactive experience based on the Paddington Bear brand.

Paddington Bear is an iconic fictional character in children’s literature created by Michael Bond and illustrated by Peggy Fortnum. First published in 1958, the Paddington books have sold more than 35 million copies worldwide and have been translated into over 40 different languages. The hugely acclaimed Paddington Bear movie was released in 2014, with a second movie released in 2017 and, in 2019, it was announced Paddington will air on Nickelodeon’s networks worldwide in 2020.

Under the terms of the agreement, BLI has been granted rights to produce and exhibit a themed trail of Paddington Bear building brick based models which will tour the UK, Ireland and the Channels Islands, with the first tour expected to launch later in 2020. The agreement is for an initial period to the end of February 2023, with BLI paying a royalty fee based on the revenues generated from the themed tour.

Acquiring new IP properties is a core part of the Company’s strategy in terms of delivering both value creation and future revenue growth. The addition of the Paddington Bear themed experience represents another important step in the Company’s vision of being the number one provider of brick themed interactive experiences that appeal to families.

David Ciclitira, Chairman, Live Company Group said: “We are delighted to be adding Paddington Bear to our expanding collection of IP Properties. Paddington Bear is one of the most well loved characters in children’s literature and we are delighted to be bringing this to life by developing models and interactive trails for children to enjoy.

The Company is now placed in a very unique position, delivering BRICKLIVE theme tours of some of the most popular children’s entertainment brands and characters globally”.

You can download a copy of this announcement from our RNS page. 

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