During his 35 year career, through his innovative vision, drive and creativity, David Ciclitira has played a significant role in shaping today's satellite broadcasting and sponsorship landscape.
David read law at Kings College London and was called to the Bar (Barrister) as a Blackstone Exhibitor before joining the merchant bank Guinness, Mahon & Co.
He was one of the four original shareholders of Europe's first satellite television station, Satellite Television plc ('SATV'), which was renamed SKY following the sale in 1983 of 65% of SATV to Rupert Murdoch's News Corporation. David remained with Sky as Deputy Managing Director until the end of 1986 when he left to found the original Parallel Media Group ('PMG'). While at Sky Channel, as well as the day to day running of the television station, David Ciclitira was responsible for establishing Sky's own production company and for setting up of the first VPL and Pan-European PRS agreements, as well as the conception of, and early involvement in, the setting up of Eurosport. During this time David also established the first ever World Music Video Awards.
In 1987, David founded Parallel Media Group plc (PMG) In 1998, under David's guidance PMG entered into a joint venture with NBC for the formation of CNBC Sports International Limited, the international sports broadcasting arm of NBC which was broadcast on its CNBC Europe and CNBC Asia platforms. PMG successfully sold its shareholding in CNBC Sports to NBC in 2004.
David Ciclitira is established as one of the major forces in, and respected member of, the global sports marketing industry. Through his strong personal relationships with the commissioners of various sporting federations, proven marketing skills with sponsors and wide-ranging contacts within the broadcasting world,
David has revolutionised the sports marketing strategies of some of the world's leading Federations - taking European Tour golf out of Europe and into South Africa and then Asia (including introducing the first professional golf tournament to China at Mission Hills), re-launching the World Cup of Golf and bringing the event under the wing of the Five Tours, representing the World Nordic Ski Championship on behalf of the FIS, overseeing the sponsorship and broadcast strategies of the Davis Cup, raising sponsorship for the first ever Jordan Formula One team with 7Up, representing the commercial rights of the Ladies European Golf Tour, instigating the commercialisation of the English and Italian Rugby Unions, and creating the Tour of China cycling race.
David has also overseen the marketing strategies for some of the world's leading brands including managing Pepsi's UK music sponsorship strategy for several years, representing Heineken as its global sponsorship agency (creating the pan-European Buckler Basketball Challenge and overseeing their activities in golf, as well as overseeing their sponsorship of the Whitbread Round the World Yacht Race), acting as Omega's sponsorship agency of note, negotiating UBS's title sponsorship of the Hong Kong Open, creating a sports tourism strategy for South Africa at the end of apartheid and launching the Ballantines Championship in Korea for Pernod Ricard. These are to name but a few of the sponsors that David Ciclitira has worked with.
David's reputation as a leading marketer and dynamic entrepreneur in the Asian marketplace led to the establishment of a joint venture with Live Nation to form Live Nation Marketing Partnership Asia Limited ('LNMPA'). In only two years since its inception, under David's guidance, LNMPA raised many USD millions in funding for a new annual Electronic Daisy Carnival festival in Tokyo, created a pan-Asian joint venture with Google/YouTube and negotiated various pan regional sponsorship relationships with leading multinational brands to sponsor concerts across the region.
In May 2016, David invested in Brick Live Group and became its Chairman and its majority shareholder. BRICKLIVE ‘Built for LEGO Fans’ is an interactive LEGO-based fan event that is currently staged in over 20 cities worldwide. In December 2017, David reversed Brick Live Group and its sister company Parallel Live Group (the organiser of US LEGO-based shows) into Live Company Group plc (LVCG), which is admitted to trading on the AIM market of the London Stock Exchange. David is the current largest shareholder and Executive Chairman LVCG.
As a passionate art collector, David founded the Eye Programme in 2009. The programme aims to develop arts infrastructure in Asian territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers. Projects include Korean Eye (2009 to 2012), Indonesian Eye (2011), Hong Kong Eye (2013), Malaysian Eye (2014), Singapore Eye (2015), Thailand Eye (2016) and more recently Vietnam Eye (2017). In January 2014 the Eye Programme expanded to launch the annual Eye Awards, honouring the accomplishments of emerging artists throughout great Asia. Added to this, START Art Fair at the Saatchi Gallery also launched to huge acclaim in June 2014, to celebrate not only the artists but also emerging art galleries from around the world. The inaugural edition of START Doha in collaboration with The New York Times for the Art for Tomorrow conference was launched 11th -14th March. The fifth edition of START Art Fair is set to place from 13-16 September 2018.
Andy became an Executive Director of the Company on 27 December 2017. He joined Brick Live as Managing Director with effect from 1 November 2017.
Andrew was previously Director of Events at Multiplay (UK) Limited (“Multiplay”), the gaming services company specialising in online hosting, events management and esports, which is part of Game Digital plc. Multiplay are one of one of Brick Live’s commercial partners and run the Insomnia Gaming Festival (“Insomnia”), the UK’s largest games event.
Andy joined Multiplay in 2015 as Director of The Insomnia Gaming Festival and soon became Event Director running a team of 60 full time staff in the events and esports division. During his time with Multiplay, the annual footfall to Insomnia events in the UK has more than doubled and it now attracts over 130,000 visitors annually.
Executive Director & Managing Director of Brick Live Group
Andy negotiated the commercial agreements, on behalf of Multiplay, as a licensee partner, with Brick Live and successfully hosted the four BRICKLIVE events held in the UK in London, Birmingham, Glasgow and Belfast during 2017.
Andy has also been responsible for running a number of well-known international events on behalf of companies such as Microsoft, Island records (Universal Music), Nintendo and Mojang, including Minecon, the largest single video game convention in the world.
Prior to joining Multiplay, Andy spent 8 years with the FTSE100 listed Compass Group PLC, where he was latterly a regional/ general manager with considerable experience in events and commercial operations, spearheading the sales and management of conferences, events, catering, hotels and match day experiences for clients such as the Ricoh Arena (home of Wasps Rugby Football Club and Coventry Football Club), Leicester City Football Club, Warwickshire County Cricket Club, Edgbaston Priory (Private members sports club) and Sheffield United Football Club.
Serenella, also known as Maria Serena Papi, joined the Board of Parallel Media in 2010 and is the long term partner of David Ciclitira.
Between 1992 and 2000 Serenella was Group managing Director of the pan-European satellite broadcaster Super Channel (which later became NBC Europe). Since then, she has worked extensively with art galleries and artists around the world. She has an Honours Degree in Art History from Trinity College, Dublin and since 1990 has been an Honorary Fellow at the Royal College of Art in London.
With David Ciclitira she founded the Global Eye Programme, which aims to develop the art infrastructure for budding artists in Asia, where events have been held in Korea (2009 to 2012), Indonesia (2011), Hong Kong (2013), Malaysia (2014), Singapore (2015), Thailand (2016) and Vietnam (2017).
Ranjit joined the Board of Parallel Media in 2010. He has a degree in law and history from SOAS, University of London, the only higher education institution in Europe dedicated to the study of Asia, Africa and the Middle East and a masters degree in law from Corpus Christi College, Oxford.
Ranjit has over 20 years’ experience in strategic advisory, corporate finance and investment banking and capital markets in Europe, Asia, the Middle East and the USA. He is the founder and Managing Director of Urban Strategic established in London in 2003 and currently headquartered in Singapore.
Previously Ranjit served as a Managing Director of the investment banking division of ABN Amro, having previously worked in London for both Nomura Securities and UBS. More recently he was a senior advisor to GMR Group, one of India’s largest multinational infrastructure businesses and chief executive officer of the international division with assets under management of over US$5 billion.
Bryan started his career in the London office of PKF, heading up the Business Support service team. This followed with a period of providing CFO services on a portfolio basis and then founding CFO Partners in early 2015.
Bryan Lawrie is an experienced interim CFO, working with CEO’s and other Board directors advising on both business and financial strategic matters. He converts strategy into an action plan and works with all areas of the business to make it happen. A particular strength is automating finance functions and strengthening internal controls.
Educated at University of California Berkley and Soon Chunhyang university in Seoul, Sonia has significant experience in launching international leisure and entertainment brands in Korea.
Sonia represented the New Zealand tourist board in Korea from 1993 to 2006, receiving the Order of Merit from Queen Elizabeth for the help in promoting New Zealand in Korea.
From 1999 to 2007, Sonia was the President of the International Tourism Network in Seou and from 2007 to 2010 was the Secretary General for Visit Korea Committee. Sonia managed relations with a variety of government agencies and created innovative promotions with K-POP and other Korean Wave products, securing supporting sponsorships from Lotte, Asiana Airlines and Korean Airlines.
In 2010, Sonia joined PMG as its Korea President, responsible for numerous partnership and sponsorship relations with major brands including F1, Saatchi Gallery, Ballantine’s and AIA.
Sonia joined BRICKLIVE Group as its Director of Asia in September 2016 and has overseen the inaugrual BRICKLIVE exhibition in Seoul and the first two BRICKLIVE Centers.
Director, New Business
Jon joined the team in the end of 2017 and focused on new business development, working closely with the Chairman.
Jon has nearly 10 years experience in the events industry running and developing events from concerts for global performers, sell out football matches and large scale conventions
Liz is an English solicitor who, over the last 25 years, has specialised in commercial and contract law.
Before joining LVCG, Liz’s experience included: Vice President – Legal and Business Affairs for Grundy Worldwide, the TV production and distribution company established by Australian TV mogul, Reg Grundy, and now part of the Fremantle Group; General Counsel for Zepter International, overseeing the contracts for its global sponsorship programme, and Legal Counsel for the International Cricket Council’s commercial division.
Most recently, Liz has worked with Parallel Media Group plc (PMG), assisting PMG with its commercial contracts (including in relation to those PGA European Tour golf tournaments staged and promoted by PMG in Asia).