LATEST NEWS FROM THE LIVE GROUP

BRICKLIVE MONACO CHRISTMAS ANNOUNCEMENT

Grimaldi Forum, Monaco


LVCG is pleased to announce a partnership with the Grimaldi Forum for the launch of BRICKLIVE Monaco Christmas.

Following the success of BRICKLIVE Christmas in London’s Saatchi Gallery in 2017, BRICKLIVE Christmas will launch in Monaco at the principality’s prestigious, Grimaldi Forum, to offer fans the ultimate brick-building experience for the entire family during the Christmas holidays.

BRICKLIVE Christmas will showcase all the best bits of BRICKLIVE shows in 2018. Activities will include an interactive build zone featuring LEGO Friends bricks and a dance zone, a Monaco build map with all the favourite construction bricks, colourful brick pits with 250,000 bricks to create with, a 10m graffiti wall, the famous race ramps for visitors to race their creations and much, much more. From Christmas and creative build zones, through a dedicated Star Wars Zone, to Minecraft and Galactic adventures, each zone will provide a different brick-based, interactive activity for fans to build their dream creations.

The main attraction of the event will be the impressive, professionally built Animal Paradise LEGO® statues along with a selection of Christmas themed builds.


To announce this launch, on Monday 9th July BRICKLIVE staged a pop-up at the Grimaldi Forum, featuring five amazing life size LEGO models – the elephant, tiger, leopard, gorilla, and a lion. After learning that the elephant alone took 271,000 bricks and 1,600 LEGO bricks to build, local press such as Monaco Matin were invited to a preview of the five fantastic animals which will be featured as part of the upcoming BRICKLIVE Animal Paradise Tour in Korea.  


David Ciclitira, Chairman said: “Following the success of BRICKLIVE Christmas in Saatchi Gallery, we are delighted we are progressing with this event, particularly in Monaco. This is a partnership with The Grimaldi Forum and we hope that this will become a tradition for Monaco for a number of years. Over the Christmas and New Year period many come to Monaco from Cote D’Azur and Italy, so this is a key date and market for us and is a great opportunity.” 


Sylvie Biancheri, Managing Director the Grimaldi Forum said: “At the Grimaldi Forum we have been looking to set up a stand out exhibition for some time. We first saw BRICKLIVE in Basel and so there was no doubt that we wanted the show to join us. We look forward to working with the BRICKLIVE team on this and for years to come.”

You can download a copy of this release from our RNS page. 

FULONG RESORT IMAGES

Today BRICKLIVE announces the launch of the first BRICKLIVE CENTRE in Fulong, China. The centre is filled with an array of great BRICKLIVE favourites, as well as some new, specially commissioned models such as a life size Polar Bear, a skier in bright red, an orange dragon and even our very own LEGO Curling game!

Our founder Clive Norgaard Morton was invited to attend the Press Preview and to cut the opening ribbon! The day was attended by over 100 Press and Journalists, along with specially invited children and their families.

Clive said, 'It is such an incredible experience to be here. The partners have really embraced the BRICKLIVE brand and have transformed this space into something truly amazing. Coming from the beginning of this journey it is such a pleasure to continue to spread the BRICKLIVE message across so many different regions and Fans' 

The BRICKLIVE Group’s Press Officer Mark Guest visited the Fulong site while it was still under construction and you can read his report here:

LVCG RELEASES JULY UPDATE

LVCG is pleased to update that the following dates for events in July 2018 have now been confirmed:

- 4th July – opening of the first BRICKLIVE Centre at the Fulong resort in China

- 7th – 22nd July – BRICKLIVE show in Rosario, Argentina with South American partner EXIM Entertainment

- 10th July – launch of the first BRICKLIVE Kids Café in Dongdaemun Design Plaza, Seoul, South Korea

- 12th – 22nd July – BRICKLIVE show in Cordoba, Argentina with South American partner EXIM Entertainment

- 19th -22nd July – BRICKLIVE show in Glasgow, Scotland with UK partner Multiplay

- 26- 29th July – BRICKLIVE show in Bangkok, Thailand with ASEAN partner BEC-Tero Entertainment 

David Ciclitira: Executive Chairman at Live Company Group, said: “BRICKLIVE has a global footprint and, together with the first animal paradise show at the Busan International Film Festival, the events that we have coming up in July is testament to the journey we have taken over the past two years. The events we are confirming are significant shows for us; with the inclusion of two brand extensions they solidify the aims of LVCG this year.” 

You can download a copy of this release from our RNS page. 

LVCG RELEASES ANNUAL REPORT AND RESULTS

LVCG is pleased to announce the publication of the 2017 Annual Report and Results. You’ll find the Annual Report on our Reports page and the Results on our RNS page. 


BRICKLIVE ANIMAL PARADISE AGREEMENT

Similar models at a 2017 show

LVCG announces that, on 28 June 2018, its wholly-owned subsidiary Bricklive Touring Limited entered into a show licence agreement (the “Agreement”) with Oracle Projects International Co. Limited (“Oracle”) and Live Digital, Inc. Limited (“Live Digital”) (together, the “Licensee”), each being companies incorporated in South Korea, in relation to the staging and promotion of the BRICKLIVE Animal Paradise shows, initially in South Korea and Macau, with the option for Japan, Taiwan and Hong Kong with additional annual licence fees.

Full size elephant

BRICKLIVE Animal Paradise will be the first Bricklive Touring exhibition, and is designed to educate the LEGO fan community about endangered species, featuring more than 60 LEGO animals, including a full-size African elephant and a Mako shark.

The Agreement will first bring BRICKLIVE to the Busan International Film Festival in South Korea. This will consist of a precursor to BRICKLIVE Animal Paradise running from July 2018 to November 2018, and an experiential BRICKLIVE, featuring LEGO wizard and Knight Models, to run until February 2019. BRICKLIVE Animal Paradise will follow launching in Macau over the Christmas period and hosted within Oracle’s specially built Mega Dome.

Amazingly detailed models

David Ciclitira: Executive Chairman at Live Company Group, said: “It is extremely exciting to be growing our offering in the Far East. As a location, Korea is the creative hub of BRICKLIVE and it has been the incubator for many BRICKLIVE initiatives since the beginning. The Bricklive Touring contract outlines exactly the journey that BRICKLIVE is going on as we mature as a business and an offering. It represents a new form of BRICKLIVE that is sophisticated and has a longer shelf life. It will feature more models and the touring style widens the audience dramatically.”

Katherine Chung, Director of Development, Oracle Projects: “The new format for this BRICKLIVE show is brilliant. The Mega Dome is a spectacular setting and will make the experience even more of an event and draw in crowds. Added to this is the location; Busan is the second city of Seoul and is growing rapidly in terms of wealth and population.”

A copy of this announcement is available on our RNS page.

BRICKLIVE RENEWS AND EXTENDS CONTRACT IN SOUTH KOREA

LVCG announces that, on 14 June 2018, its wholly-owned subsidiary Brick Live International Limited (“BLI”) entered into a new licence and content lease agreement (the “New Agreement”) with HiBrick Limited (“HiBrick”) and Brick Live World Limited (“BWL”), each being companies incorporated in South Korea and controlled by Reon Kim, a substantial shareholder in LVCG, in relation to certain BRICKLIVE events in South Korea.

A BRICKLIVE Fan 

The New Agreement provides an extension of the contractual arrangements between BLI and HiBrick and BLW in South Korea, ensuring event output until 31st December 2022. The previous licence agreement between BLI and BLW, which was due to expire on 25 January 2021, has been terminated concurrently with the signing of the New Agreement.

Under the terms of the New Agreement, HiBrick will retain exclusivity in South Korea provided a minimum number of BRICKLIVE centres (permanent) and BRICKLIVE Lite shows (temporary) are opened or staged each calendar year. Additionally, the New Agreement wavers the previous exclusivity of other BRICKLIVE brand extensions within South Korea.
BRICKLIVE Lite is a new brand extension which consists of temporary and smaller events between 400-1,000sqm to be staged in venues such as shopping malls, typically for 10 days or less.

A Permanent BRICKLIVE centre


The New Agreement allows Hi Brick and BLI to work together to sublicense the brand, seeking additional partners to promote BRICKLIVE centres and BRICKLIVE Lite shows in the territory. In this regard, BLI will continue to look for partnership opportunities for BRICKLIVE Touring within the territory.

Lots of building ahead

David Ciclitira, Executive Chairman of LVCG: “Our relationship with our partner in Korea has been fundamental to the growth of the business. HiBrick’s investment in the business has led to Mr Kim becoming the second largest shareholder in LVCG and so we are delighted that we are announcing an extension of his agreement. HiBrick has also been fundamental to developing the educational elements of bricklive in Asia which is expected to further evolve later this year through a new BL Group subsidiary called Bricklive Education. On behalf of the Group, we would like to thank him for his support. As BRICKLIVE continues to expand it is great to show that our partner network is strong and excited about moving forward together with the Group”,

Reon Kim, Chairman Hi Brick: “We are very pleased with our investment in BRICKLIVE and look forward to our continued relationship. It has been a pleasure to work with the team in the UK and we look forward to more exciting opportunities in the future.”

A copy of this announcement is available on our RNS page.

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